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About Us


ETHAN GENERAL TRADING’s business surrounds the provision of sanitary products, classical furniture and accessories.

Ethan was established in 2013 in Dubai, United Arab Emirates. It is the official distributor of a handful of American and European manufacturers. These brands include:

  • -Geberit
  • -Kohler
  • -Bagno Design
  • -DG Mosaic
  • -MIA Italia
  • -AEON

Ethan aims to continuously grow and become a solid distributor of sanitary ware and classical furniture in the region. It aims to expand its networks through the Middle East, Central and South Asia, Eastern Europe and Africa.

Our motto is to acquire customer’s satisfaction and trust through hard work, professionalism and diligence.